13 Simple Ways to Use Craigslist To Spike Your Business FREE part 2

The Second Half of Why You Have No Excuse Not to Advertise For FREE



As I talked about a little earlier Craigslist is a tool that all Michigan real estate investors and entrepreneurs should be using. Okay let's finish up...

8. Finding Everything You Need on Craigslist

Remember during my first discussion I said Craigslist gets 4 Billion page views a month. That's proof American's believe in it. Now that you understand what Craigslist is, you may still wonder how it can help you specifically. There is no one simple answer to this question. The benefits you can gain from Craigslist will depend on what you are looking for from this community. In this section we will discuss some of the relevant uses of Craigslist for those who are seeking to purchase products or services, find a job or meet friends or romantic partners and in the following section we will discuss how Craigslist can be beneficial to a business.

9. How Can Craigslist Help Your Business?

Business owners can benefit from using Craigslist. As previously mentioned, Craigslist receives approximately four billion page views per month so advertising on Craigslist makes it easy to reach a large audience with minimal effort. Business owners can use Craigslist in a number of ways. The most obvious use is to post advertisements touting products and services offered. Another way business owners can use Craigslist is to check out competitors on Craigslist and learn more about how they are reaching potential customers.

10. Using Craigslist to Network

Those who are interested in organizing online networking opportunities for like-minded individuals to share ideas can also use Craigslist to accomplish their goal. Placing an advertisement on Craigslist which directs traffic to a message board can help to create a thriving community. Again it is important to place this advertisement in a location where the target audience will be reached.
* Directing traffic to a website
* Directing traffic to a message board
* Soliciting participation in an e-newsletter

11. Answering Postings on Craigslist

Some of the features on Craigslist include sections for community events, activities and news, personals advertisements, discussion forums, housing opportunities, for sale items, services offered, small business advertisements, jobs and resumes. While some of these sections such as the discussion forum and parts of the community section exist exclusively for the purpose of exchanging information or ideas, other sections such as the personals, housing, sale, services, job and resume sections provide the opportunity for users to respond to advertisements for more information or to make a purchase.

12. Can Craigslist Improve Your Business?

The answer to this question is yes and no and maybe. It all depends on the way in which the business owners utilize Craigslist. Savvy Internet marketers who are able to identify the target audience and create sales copy which entices the reader may find advertising on Craigslist to be incredibly profitable. Conversely Internet markets that do not do their research and take a spamming approach to advertising on Craigslist are not likely to see significant financial gains.

There is certainly an opportunity to gain financial benefit through advertising on Craigslist. Advertising for all products and services is free on Craigslist making it cost effectively. Additionally, Craigslist already receives extensive traffic with approximately ten million visitors generating four billion page views each month so there is no need to drive traffic to the website. While Craigslist offers so many advertising benefits, these benefits may be wasted if the advertiser does not do his research or evaluate the competition.

13. Why Your Business Cannot Afford Not to Advertise on Craigslist

Craigslist is not always the best advertising option but there are certain situations in which a business cannot afford not to advertise on Craigslist.Small start-up companies often have a great deal of work ahead of them to begin competing with existing companies who are already thriving. These companies may already have established client bases and may have substantial funding budges for the purpose of obtaining new customers. Customer loyalty can be difficult to break and new companies either have to offer significantly better quality products or services, comparable products or services at reduced prices or a slick marketing campaign with consumer appeal.

It is important to not that while free advertising is appealing, the advertising should be just as sophisticated as it would in markets where the business owners would be required to pay a fee to run the advertisement. This will help the business to maintain a professional image and will entice potential customer to try their products or services.

In conclusion, using Craigslist is another part of doing "Whatever It Takes" and of course "Making It Happen". In 2008 and beyond staying on top of technology will keep our printers using more ink on our tax returns. And that's a good thing. Ask yourself this question, Why is Amazon.com worth more than General Motors?

Dylan
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